Tomy adds Clayzee

Firm expands arts and crafts offering with the addition of Clayzee - a compound-based range of craft kits.
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Clayzee is owned by US-based Aliquantum International, and the three year deal will see Tomy distribute the products throughout the UK and Europe from January 2011.

The range includes a number of modelling kits, comprising Wood Works, Memories in Stone, Pottery Pals, Fossils Rock and Cork Board kits, which allow boys and girls aged seven to 11 to create artefacts of natural materials.

Tomy aims to have products in stores by spring 2011, and has plans to grow the brand in the UK. The firm will support the brand with a marketing campaign including TV advertising and experiential marketing.

Aliquantum International and Tomy have confirmed plans to establish an ongoing product development, so the range is continuously being rejuvenated.

Sarah Davies, Tomy’s arts and crafts brand manager, said: “Clayzee is a wonderful product and really complements our existing Arts & Crafts products such as Aquadoodle, Megasketcher and Spongi.

"Clayzee will help us to cement our position as a key player in the Arts & Crafts sector.”

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