Now in its second year, the deal sees Legoland commission additional on-air spots to run on Cartoon Network, Boomerang and Cartoonito, which will drive to a campaign website created by Turner Media Innovations. Activity will run throughout the peak holiday until 31st July.
The on-air campaign creative will showcase the new land at Legoland Windsor – Pirate’s Landing – which includes the new Jolly Rocker swinging ship ride. The online microsite will feature theme park information, games, a competition and kids-go-free vouchers.
Sally Reynolds, sales and marketing Director, Legoland Windsor said: "Ben 10 is the perfect hero for us to link up with: just as Ben can become many different creatures, Legoland allows children and their families to become many different heroes – explorers, knights, pirates, fire fighters, vikings, adventurers and more!"
Andrew Mallandaine, UK Sales Controller, Turner Media Innovations added: "We always get excited about repeat business because it shows that what we're doing works. Last year’s Ben 10 sponsorship campaign for Legoland Windsor saw the theme park achieve its highest ever summer attendance, and we're thrilled to have played a part in that."