TMI renews Legoland Ben 10 sponsorship

Turner Media Innovations has renewed its deal with Legoland for its sponsorship of Ben 10 on Cartoon Network.
Publish date:
Social count:

Now in its second year, the deal sees Legoland commission additional on-air spots to run on Cartoon Network, Boomerang and Cartoonito, which will drive to a campaign website created by Turner Media Innovations. Activity will run throughout the peak holiday until 31st July.

The on-air campaign creative will showcase the new land at Legoland Windsor – Pirate’s Landing – which includes the new Jolly Rocker swinging ship ride. The online microsite will feature theme park information, games, a competition and kids-go-free vouchers.

Sally Reynolds, sales and marketing Director, Legoland Windsor said: "Ben 10 is the perfect hero for us to link up with: just as Ben can become many different creatures, Legoland allows children and their families to become many different heroes – explorers, knights, pirates, fire fighters, vikings, adventurers and more!"

Andrew Mallandaine, UK Sales Controller, Turner Media Innovations added: "We always get excited about repeat business because it shows that what we're doing works. Last year’s Ben 10 sponsorship campaign for Legoland Windsor saw the theme park achieve its highest ever summer attendance, and we're thrilled to have played a part in that."


Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.