Timmy Time proves a hit - ToyNews

Timmy Time proves a hit

According to BARB, the new pre-school show from Aardman has been watched by 4.8 million since launch in April.
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The show airs three times each weekday, and has achieved above average share of carers with children from birth to three years-old and four to six year-olds in all three time slots.

Viewing figures are particularly strong in the afternoons where it averages 3.5 share points above the 2008 average for that slot among the audiences.

This winning debut in the UK marks the start of the international rollout of Timmy Time with a raft of major broadcast and licensing deals already in place.

To coincide with the launch, Vivid Imaginations is on board as master toy licensee with a range due to hit shelves at the end of July. Golden Bear will offer a line of wooden toys in the UK and Jakks Pacific has signed up as Master Toy licensee for the US and Canada.

Aardman has also recently secured deals with Egmont who has picked up publishing rights for the UK and commonwealth and Titan Magazines will be producing a monthly comic for the UK and Eire.

Sean Clarke, head of Aardman Rights said: “Timmy Time has quickly established a huge fan base on CBeebies, in particular with housewives with kids which is at the core of any successful pre-school licensing programme.

“We aim to capitalize on this, and will be announcing some fantastic new partnerships over the next few weeks following a very successful licensing show.”

Timmy Time is also proving to be a hit with leading international broadcasters, having been picked up by Disney Channels worldwide, including the US, along with ABC TV Australia, TF1 France, SuperRTL for Germany, Austria and German-speaking Switzerland.

Nickelodeon has acquired the show for Benelux and Aardman has also secured broadcast licenses with Estonian TV, Minimax for Hungary and CEE, HOP! for Israel and Romania, and Al Jazeera Children’s Channels for the Middle East.

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