According to NPD, the range based on the pre-school series from Aardman is proving a success at retail.
Jez Fraser-Hook of NPD said: “Timmy is the fastest growing new pre-school and plush combined property for August and all the signs are that this trend is set to gain momentum as we speed towards Christmas.”
Stuart Grant, buying director of The Entertainer toy store group and TheToyShop.com agreed: “We have just ordered another container load of Timmy Time toys, to try and keep pace with demand and avoid disappointment this Christmas.” The Timmy Time toy range includes a selection of plush including soft Night Night Timmy and the Nursery Play-set.
Jackie Cockle, producer of Timmy Time commented on the toy range: “The creativity and attention to detail reflect the values we were striving for in every aspect of the show and are of the highest quality. No wonder children absolutely adore these toys.”