Thomas & Friends raises £1 million

Hit Entertainment has helped raise over £1 million for The National Autistic Society since 2001.
Publish date:

Hit Entertainment first collaborated with the NAS in 2001 after it granted the image rights of Thomas & Friends to the charity.

Since then the NAS has worked closely with Hit on a number of different fundraising initiatives, including branded merchandise, cause-related marketing activities and community fundraising events.

Victoria Bushell, brand manager for Thomas & Friends at Hit Entertainment, said: “Thomas & Friends holds a very special place in the hearts of young children and their families. We are delighted to be working with the NAS who continue amazing work in reaching out and supporting families of children with autism.”

Earlier this month, the NAS launched the first national ‘Train Walk’ – a series of Thomas & Friends themed sponsored walks, which took place across the country. It is estimated that over 4,500 people will have taken part in over 150 walks.

As Hit and NAS achieve the one million pound mark, the NAS has also announced a further three-year renewal of the partnership.

NAS chief executive, Mark Lever said: “The National Autistic Society’s association with Hit Entertainment and the Thomas & Friends brand is a very special one and it remains one of our most successful partnerships.

“We are delighted that the support of Thomas & Friends continues to help us make a difference to the over half a million people affected by autism in the UK today.”


Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.