THE TOYOLOGIST: A Marvel-ous week - ToyNews

THE TOYOLOGIST: A Marvel-ous week

Peter Jenkinson goes to see The Avengers and explains why he thinks the film could boost the toy market.
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"On Monday an invitation to attend a private screening of The Avengers Assemble dropped onto my smartphone. On the very same day we’d plotted how to fit the new Lego Hulk not-so-mini Minifigure into one of our Toyology.TV pilot features.

"Now I was off to see the real Green Machine play his part alongside some of the best and most misunderstood of superheroes in the biggest blockbuster of the year so far..."

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The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.