THE TOYNEWS BLOG: Why the force is strong with Disney - ToyNews

THE TOYNEWS BLOG: Why the force is strong with Disney

What we can learn from the LucasFilm acquisition and the opportunity for Star Wars toys.
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Disney rocked the world this week by announcing it will acquire Lucasfilm for $4.05 billion and launch a Star Wars Episode 7 movie in 2015.

Episodes 8 and 9 will follow, with a long term plan “to release a new Star Wars feature film every two to three years” – the perfect opportunity for Disney to plan and launch fresh toy lines for a new generation of Skywalkers.

Avengers Assemble is proof alone that there’s much more to Disney than kids’ cartoons, stores, TV channels and fairytale theme parks (although these too will certainly aid Star Wars in the years to come).

Read the full blog here.

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