I should have known better.
After all, I’m the former managing editor of Mobile Entertainment, I can boast a long stint as editor of video games publication MCV, and I’m now publisher of B2B titles covering PC, tech and toys.
So surely I should have been more aware of the hazards of in-app purchases than the average parent? Apparently not, given the shocking iTunes bill I received just a week before Christmas.
My husband downloaded Ice Age Village onto my iPad for three year-old son. Charlie played the game for about 20 minutes before moving onto throwing plastic balls at one of the cats.
The next morning, I checked my emails and was horrified to discover two iTunes bills – one for £20.99, the other for £74.98.
Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.