THE TOYNEWS BLOG: The hazards of in-app purchases

The challenges free-to-download toy and game apps present to the average parent.
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I should have known better. 

After all, I’m the former managing editor of Mobile Entertainment, I can boast a long stint as editor of video games publication MCV, and I’m now publisher of B2B titles covering PC, tech and toys.

So surely I should have been more aware of the hazards of in-app purchases than the average parent? Apparently not, given the shocking iTunes bill I received just a week before Christmas.

My husband downloaded Ice Age Village onto my iPad for three year-old son. Charlie played the game for about 20 minutes before moving onto throwing plastic balls at one of the cats.

The next morning, I checked my emails and was horrified to discover two iTunes bills – one for £20.99, the other for £74.98.

Read the full ToyNews blog on in-app purchases here.

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