THE TOYNEWS BLOG: It's price crunch time

Or is it? Retailers have so far held fire on the discounting of this year's hot toy lines.
Publish date:

It’s usually Dream Toys which signals the start of 'top toy' price-cutting, but we're in November and so far the inevitable heavy toy discounting has yet to materialise.

Last year Asda, Toys R Us and Argos engaged in a price war in early October, slashing the prices of top lines like Let’s Rock Elmo and the Nerf Vortex Nitron Blaster, in some cases by half, while also introducing a multitude of other attractive savings.

But today, after having a quick peruse around the top retailers sites, it appears that prices on most of this year’s ‘hot’ lines are still close to the RRP.

Read this The ToyNews Blog in full.

Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.


Featured Jobs


Marketing Director UK

Gameplan I Southeast of England I Salary: Competitive I Date Published Monday 7th January 2019