It’s usually Dream Toys which signals the start of 'top toy' price-cutting, but we're in November and so far the inevitable heavy toy discounting has yet to materialise.
Last year Asda, Toys R Us and Argos engaged in a price war in early October, slashing the prices of top lines like Let’s Rock Elmo and the Nerf Vortex Nitron Blaster, in some cases by half, while also introducing a multitude of other attractive savings.
But today, after having a quick peruse around the top retailers sites, it appears that prices on most of this year’s ‘hot’ lines are still close to the RRP.
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