THE TOYNEWS BLOG: Every little helps

OPINION: Supermarkets need to innovate, rather than price cut.
Publish date:

It seems that not a day goes without an email popping in to my inbox from a supermarket or national chain advertising a toy sale.

Of course, toys aren’t a grocer’s core market, and driving footfall via any temporary deal or promotion is absolutely key for them. They need all the extra customers they can get in an increasingly tough market, which has just seen Tesco post a drop in profit and Sainsbury’s marginally grow its like-for-like sales.

But once the customers are in store, do they just buy the toys (and top-up their fridge), and then leave? What about those who are doing their regular, weekly shop?

Read the full blog here.

Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.


Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.