The Science Museum is further growing its presence in the toy space with a new collection of scientific lines including a VR viewer courtesy of Wow Stuff.
The long-standing licensee and global toymaker has already seen a successful expansion of the Science Museum into homeware gifting and 3D puzzles as well as a raft of technology and activity toys.
The Science Museum has since championed the firm’s hero product for 2016, a virtual reality viewer that will offer kids an immersive and interactive play experience.
Meanwhile, Clementoni is growing its own Science Museum ranges in the robotics and engineering areas, including the new programmable Cyber Robot and the Mechanics Lab, a kit with 250 interchangeable components allowing the user to build around 50 mechanical models.
With the new lines readying for launch, The Science Museum aims to capitalise on a ‘phenomenal year’ in which the group has been named the UK’s top property in scientific toys.
Following a swathe o partner signings across other product categories such as apparel and fashion, the Science Museum is optimistic of a prosperous 2016 and beyond.