THE NETHERLANDS: Jumbo receives royal seal of approval

Royal Jumbo, the Dutch games and puzzles specialist has been given permission to renew its 'Royal' title.
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The firm recently received news from the municipality of Zaanstad, that Her Majesty Queen Beatrix has decided to renew the 'Royal' title of Jumbo for a further 25 years.

The title signifies that Jumbo, which has a UK subsidiary, is a rapidly growing and financially healthy company.

Games, puzzles and toys manufacturer Jumbo was awarded the royal title in 1978, when it celebrated its 125th anniversary.

CEO of Jumbo, Arend Smit said he welcomes the royal confirmation that Jumbo still holds a prominent position within the toy industry.

Over the past three years, Jumbo has grown by over 50 per cent, to a turnover of over €40 million and has been profitable since 2009. In 2010 Jumbo reported a 19 per cent revenue growth and doubled its profit before tax. 

The Queen of the Netherlands can confer on a business, association or institution the right to use the designation 'Royal'. To be eligible, an organisation must be a leader in its field, be of national importance and have existed for at least 100 years.

Qualifying companies also need to be completely independent with regard to business strategy and financial policy. There are currently 550 'royal' businesses, institutions and associations in the Netherlands.


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