The LEGO Group appoints new chief marketing officer and chief commercial officer

LEGO splits CMO role as Julia Goldin and Loren Shuster join the firm.
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The LEGO Group has appointed two new members to its senior management team, both replacing former CMO Mads Nipper.

From January 1st, 2015, Loren Shuster will take on the roles of executive vice president and chief commercial officer at The LEGO Group, while Julia Goldin will be executive vice president and chief marketing officer.

Shuster joins from a position with Google as managing director of brand solutions, Asia Pacific, while Goldin was previously global CMO of Revlon.

“We have strong ambitions of globalising and innovating the LEGO experience," said CEO Jørgen Vig Knudstorp.

"When replacing the former CMO it was clear to us that with our present strategic priorities it would be beneficial to divide the role in two.

"Our new team members come well equipped to supplement our present strong Corporate Management, and I am confident that they will bring in important experience to help us achieve our challenging strategic ambitions within globalisation and digitalisation.”

The new CMO and CCO will both be members of The LEGO Group’s Management Board.


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