THE BIG INTERVIEW: Wendy Hill, Senior Marketing Manager, Mattel

We talk about Fisher-Price and its new marketing and positioning strategy.
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“The Fisher-Price brand may have been around for 80 years, but every year is a new one and you still have to keep growing and striving to be the best you possibly can,” Wendy Hill, Mattel’s senior marketing manager for infant and pre-school explains to ToyNews.

2011 was a prime case in point here, with Fisher-Price growing by 14 per cent YOY (source: NPD) and adding more than £8m to the infant and pre-school category.

To read the full interview, simply click here.



THE BIG INTERVIEW: Bryan Stockton, CEO, Mattel

Mattel?s former COO, Bryan Stockton stepped up to CEO in January, taking over from Bob Eckert. He takes the reins of a firm in rude health, with Barbie?s transformation continuing, new IP launching and a raft of Hit brands to bolster the portfolio.

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