With The Avengers taking over $1 billion at the worldwide box office, its no surprise to hear that the film's licensed product has also been a success.
The action figures, made by Hasbro, have been singled out for special praise by Tesco buying manager Phil Markham.
He told The Grocer: “Avengers has started strongly for us, breathing new life into the action figures market.”
Click here to see full analysis on the boys market, including action figures, from the April issue of ToyNews.
[Source: The Grocer]