The Alternative Toy Fair Party is set to return in January, exclusively sponsored by ToyNews, Progressive Preschool and Aardvark Swift Recruitment.
2014 will be the third year that the event has taken place – offering an opportunity for Toy Fair exhibitors and visitors to unwind, network and enjoy a few drinks after the second day of the show.
So, put a note in your diary now for Wednesday, January 22nd, 2014. The Alternative Toy Fair Party will take place in the private function room at the Hand & Flower pub, just opposite Olympia.
Tickets will be limited, but you can register your interest in attending by emailing email@example.com. Tickets will be allocated over the coming weeks (you'll be notified in due course) and you'll then be able to collect your tickets – and free drinks vouchers – from the Aardvark Swift stand at Toy Fair.
"The past two years have been a huge success, and we are delighted to once again be co-hosting The Alternative Toy Fair Party with Progressive Preschool and Aardvark Swift," said Lisa Carter, publisher of ToyNews. "After-show socialising is an important part of the whole Toy Fair experience, and we know that The Alternative Toy Fair Party is a great way for the industry to wind down after a busy day and catch up with industry colleagues in a relaxed environment."
Rob Willis, publisher of Progressive Preschool, added: "It's a pleasure to once again work with our friends at ToyNews and Aardvark Swift, to give the Toy Fair go-ers a place to relax after a hard day on the show floor. We know that having a drink with colleagues and friends really is a highlight of any trade show, so it's pleasing to be able to show our friendship and support to those people."
Tiffany Johnson, toys and licensing recruiter at Aardvark Swift, continued: “After two great years of The Alternative Toy Fair Party, Aardvark Swift are delighted to be partnering up with our friends Progressive Preschool and Toy News to have an even better third year party.
"With Toy Fair 2014 set to be a bright and bustling affair, it seemed only fair to provide an event that allows people to have a drink and catch up with industry colleagues. After all isn’t the saying work hard, play hard?"