Ten more years of Lego Star Wars

Lucas Licensing renews its Star Wars deal with The Lego Group.
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The original deal between Lucas Licensing and Lego secured in 1999 and was the first time the toy firm had released products based on third-party licences.

"It is very rare to find an evergreen property that delivers growth year-on-year in toys, even in years without events driving box office buzz, yet Star Wars defies all odds, continually reinventing itself, and our Lego business continues to grow exponentially,” said Jill Wilfert, Vice President of Licensing and Entertainment for The Lego Group.

Read the full story on Licensing.biz.

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