Team GB receive Pride Lion toys

Golden Bear present British Olympic stars with over 1,000 cuddly mascot toys.
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Members of Team GB will receive a Golden Bear Pride Lion toy when they check into their Olympic accommodation this month.

A plush product will be awaiting each Olympic athlete when they enter their rooms, courtesy of Golden Bear, the official licensee of London 2012.

Over 1,300 of the toys were sent ahead of schedule to the Olympic Park. Each mascot sports red, white or blue coats, and a Union Jack inspired mane.

A statement from Golden Bear read: “The gesture will be just one more reminder of the pride of the nation for all its Olympic athletes who are competing for Great Britain at the Games, whilst being hosted in the home nation’s capital city.”

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The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.