Members of Team GB will receive a Golden Bear Pride Lion toy when they check into their Olympic accommodation this month.
A plush product will be awaiting each Olympic athlete when they enter their rooms, courtesy of Golden Bear, the official licensee of London 2012.
Over 1,300 of the toys were sent ahead of schedule to the Olympic Park. Each mascot sports red, white or blue coats, and a Union Jack inspired mane.
A statement from Golden Bear read: “The gesture will be just one more reminder of the pride of the nation for all its Olympic athletes who are competing for Great Britain at the Games, whilst being hosted in the home nation’s capital city.”
Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.