The Tatty Teddy & My Blue Nose Friends master toy licence owner Worlds Apart has produced a range of figurines, accessory kits and play-sets.
Aimed at girls aged four and above, prices start at £2.99 for the figurines and go up to £39.99 for the largest play-set.
Tatty Teddy’s Heart House features seven rooms, as well as accessories and a Tatty Teddy character. Girls will discover a bed, chair, movable kitchen units, a movable stairway and slide, a light-up fire and more.
The play-set also features a collectable character display area which is revealed when the Heart House is reversed. It can also be folded away for easy storage.
Worlds Apart is running a TV campaign to promote the Tatty Teddy Heart House. There will also be marketing activities through the Brownies, a PR campaign and in-store promotions, as well as support from Carte Blanche.
Worlds Apart: 0800 389 591