Outhwaite attended a photo call for the company, which is title sponsor of the UK’s biggest baby event.
A bank of photographers took pictures of the award-winning actress in a giant Fisher-Price baby bouncer, and later in the day, Outhwaite starred on The Baby Show Stage alongside the company’s Play Lab expert, Dr Deborah Weber, to showcase Fisher-Price products.
To finish the day, Outhwaite attended a mummy bloggers play party, along with two year-old daughter, Florence, and then delivered exposure for the brand on TV’s The Alan Titchmarsh Show.
The Baby Show took place at London’s Earl’s Court, and to capitalise on headline sponsor status, Fisher-Price maximised its exposure throughout the weekend with impactful branding throughout the hall, a state of the art show stand and sponsorship of the on-site crèche facility.
Senior marketing manager, Fisher-Price, Wendy Hill explained: “We have been delighted with the Show. It provides a valuable first hand-shake and direct contact with thousands of new parents and complements our wider marketing programme perfectly.
"New initiatives including increased branding, and the help of our celebrity guest have really helped ensure that Fisher-Price is kept top of mind and we look forward to continuing to build on this for future shows.”