Tactic Games heralds big 2018 growth plans with Playtime PR appointment

Tasked with handling all trade and consumer PR and media relations for the company and its range of toys and games, Playtime will place emphasis on multiple new product launches and revamps slated for 2018.
Author:
Publish date:
Social count:
0
0 0tactic.png

Tactic Games is furthering its plans for ambitious growth for 2018 with the appointment of Playtime PR.

Tasked with handling all trade and consumer PR and media relations for the company and its range of toys and games, Playtime will place emphasis on multiple new product launches and revamps slated for 2018.

Jeremy Pateman, country director, Tactic Games UK, said: “This is an incredibly exciting year for us. We will be bringing numerous innovative new toys and games to market while also refreshing a number of our existing titles in order to help grow our retail distribution in the UK.

“It is therefore vitally important that we breathe new life into our marketing efforts, boosting our profile with both trade and consumer audiences. We are thrilled to have Playtime on board, and confident that their expertise in toys and games will ensure Tactic products are on media, retailer and consumer radars.”

Playtime PR’s founder and managing director, Lesley Singleton, added: “Tactic is a games company with 50 years of heritage, a reputation for quality and a ridiculously well-stocked games cupboard that we can’t wait to dive into.

“Our plans include taking Tactic’s portfolio into new arenas with wider marketing activations and events, supported by hardcore, quality media relations.

“There are plenty of gems that we look forward to getting into the right hands this year, and – having had a sneak peek at the new ranges on the horizon – I am confident it’s going to be a very special year for Tactic.” 

Related

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.