There's still time to get involved and support the team on their challenge at the Olympic bobsleigh track.
The participants includes ToyNews' associate editor and editor of sister site, Licensing.biz, Samantha Loveday and Vivid boss, Nick Austin.
Others taking on the terrifying challenge include RDF's Jane Kennedy, Chorion's Zoe Upcraft, David Scott and Simon Foulkes from Rainbow Productions and many more.
Advanstar has signed up as headline sponsor, but individual or corporate sponsorships are still available and any toy industry members wishing to get involved should contact organiser, Stephen Gould, by clicking here.
The Light Fund raised over £70,000 last year for a number of charities including Kidscape, Guide Dogs for the Blind, The Douglas Bader Foundation, Nordoff Robbins, Multiple Sclerosis, The Lymphoma Association and The Institute for Cancer Research. The bobsleigh event will play a large part in this year's fundraising efforts.
Gould explained: "For anyone wondering why they should sponsor us to take part, it's worth remembering that this is a bit more than a 'grown up' version of sledging.
"Our brief from our coordination partner Icerush is that we have 18 bends to navigate over a length of 1,200 metres, with a vertical drop from start to finish of 98.1 metres. We'll hit speeds in excess of 80mph on some bends and will experience five times the force of gravity - and flipping over or falling out is not a healthy option.
"It's going to be incredible, but I suspect it will also be really rather hair raisingly scary, as all of this takes only 60 seconds from start to finish."