SUPPLIER PROFILE: Re:creation

Firm believes 2011 is the year it will make the jump from distributor to IP owner and developer.
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Toy Fair is always an important event for suppliers, for some more than others, but this year Re:creation boss Nick Joslin (pictured) believes it was the firm’s most important ever, possibly a watershed moment.

Re:creation has reached a point in its relatively short history where it needs to reach the next stage of its development. It’s a familiar scenario for many UK suppliers who have relied on the distribution of (mostly) US product lines to build their business, but who find they have reached the point where they need the stability offered by owning and distributing their own IPs and brands.

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