SuperAwesome will be taking its children’s marketing initiative down under, as the firm launches across Australia today.
In its new partnership with Ad2one, SuperAwesome will be delivering its popular Box of Awesome and Box of OMG to kids, helping brands such as LEGO, Disney and Funtastic engage with youths across the territory.
SuperAwesome is the world’s largest kids and teens marketing platform, reaching over 30 million children each month across mobile, web and online video.
The firm works with a portfolio of big names including Warner Bros, LEGO, Hasbro, Mattel and Nintendo.
Earlier this year, the company acquired Mobigirl in the US and revealed an exclusive partnership with Bin Weevils in the UK.
Dylan Collins, CEO of SuperAwesome, said: “The pace of our expansion continues to accelerate as brands realize just how strategically important the kids market is, and how challenging it has become to effectively communicate with this audience.
“We are enormously excited to be entering the Australian market and working with our friends at Ad2one to make sure our reach is quite literally global to our clients.”
Kate Tilden, commercial director, Ad2one, added: “we’re absolutely thrilled to be working alongside SuperAwesme as their exclusive Australian partner.
“As they continue to expand heir kids platform globally, we think the combination of our clients and their incredible reach brings a superb offering to the Australian market.”