Strong toy line to support Turner's Generator Rex

Global partner Mattel and construction licensee Mega Bloks lead programme for new boy brand.
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Mattel will be heading up the licensing push for Turner CN Enterprises' new boys property, Generator Rex, with strong support in the construction category from Mega Bloks.

More than 60 partners have now been signed up to the EMEA licensing programme for the show, which began airing on Cartoon Network in the UK in October 2010.

TCNE is planning a high profile, event-led retail launch in August in the UK and from Christmas 2011 across the rest of EMEA.

To read the full story on sister site, Licensing.biz, click here.

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