PxPixel
Strong toy line to support Turner's Generator Rex - ToyNews

Strong toy line to support Turner's Generator Rex

Global partner Mattel and construction licensee Mega Bloks lead programme for new boy brand.
Author:
Publish date:
5_Mattel, Generator Rex.jpg

Mattel will be heading up the licensing push for Turner CN Enterprises' new boys property, Generator Rex, with strong support in the construction category from Mega Bloks.

More than 60 partners have now been signed up to the EMEA licensing programme for the show, which began airing on Cartoon Network in the UK in October 2010.

TCNE is planning a high profile, event-led retail launch in August in the UK and from Christmas 2011 across the rest of EMEA.

To read the full story on sister site, Licensing.biz, click here.

Related

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.