Stretch Armstrong and Action Man to make comebacks in 2016

Hasbro has licensed Stretch to Character while Art + Science International will launch Action Man figures.
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Hasbro has signed deals to relaunch Stretch Armstrong and Action Man toys in 2016.

The firm has licensed the global rights for Stretch Armstrong, first launched in 1976, to The Character Group.

A line of Stretch Armstrong classic toys will be released summer 2016.

Elsewhere, Action Man celebrates its 50th anniversary in 2016 and to mark the occasion, Hasbro has licensed Art + Science International to release five collector edition figures in June 2016.

The range will feature the classic British infantrymen, the skier, the parachutist, the scuba diver, and the footballer, each inspired by the best of the brand and featuring accessories, gripping hands, a realistic 'flock' of hair, and Action Man's famous scar.

Each figure will be presented in a special diorama scene, with a 50th Anniversary Edition dog tag and illustrated manual. The original Action Man artist, Douglas Hart, will be providing the illustrations for the packaging and manual.

“This unique range is being developed exclusively for the gift and collector’s market and we hope that it triggers many fond memories of everyone’s childhood play, including my own," said Peter Rooke, managing director of Art + Science International.

"Through a series of themed releases starting in 2016 we hope to capture the very best of Action Man brand."


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The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.