Street Surfing has linked up with the broadcaster to sponsor the 2011 Kids Choice Awards (KCAs) across Europe to promote its new Wave scooter.
The Wave scooter will be featured on on-air billboards, online and across all marketing and press materials. The sponsorship will also include an online competition to win tickets to the awards in Los Angeles and to road test the Wave scooter.
Jasun Weiner, president, Street Surfing, commented: "The Nickelodeon Kids’ Choice Awards is an incredible platform in which to launch our new Wave scooter.
"The global exposure generated by the KCAs will no doubt attract new audiences to Street Surfing and reaffirm our position as the leading brand for kid’s casterboards and scooters."