Child’s Play Communications has partnered with STEM.org to launch Seriously STEM, a new awards programme designed to review and evaluate STEM toys.
The awards programme has emerged from the increasing recognition from parents of the importance of teaching kids STEM subjects, particularly through play with toys.
Child’s Play Communications specialises in publicising children’s products, having worked with a number of brands in the STEM space, while STEM.org is a privately held STEM education research organisation in the US.
“Not every toy genuinely teaches STEM skills,” said Child’s Play Communications president Stephanie Azzarone. “Our goal is to offer valuable information to all those parents who understand the benefits of learning STEM but who need help making the right choices for their child.”
STEM toys submitted to the awards programme will be subjected to testing by a panel of independent judges including educators, industry play experts and toy reviewers, all with expertise in teaching children STEM.
“We are proud to serve as a partner with Child’s Play Communications and assist with the Seriously STEM Awards process,” said Andrew B. Raupp, STEM.org founder.
“Stephanie and her team have put together an experienced panel of judges that will recognise the tremendous efforts made by edupreneurs and toy manufacturers at various levels of play.”
Products from any country and company are eligible for submission, which runs through to September 14 this year. The submission form can be found here.
Winners will be announced on November 1 at the third annual Kids’ & Family Tech Expo in New York City. A percentage of Seriously STEM proceeds will be donated to the National Pediatric Cancer Foundation.