Star Wars: The Force Awakens merchandise could hit $5bn in first year

Analysts have predicted that as long as the upcoming title outperforms Cars 2, merchandise sales could hit $5bn in first year.
Publish date:
Social count:

Star Wars: The Force Awakens merchandise sales could hit as much as $5billion within its first year, according to analysts.

Assuming the new title outperforms Cars 2’s $3billion, it has been estimated that Star Wars: The Force Awakens could net Disney around $500million in licensing and retail revenue.

Macquarie Securities analyst, Tim Nollen made the predictions in a report published yesterday (Monday, August 31st) on Walt Disney and its stock.

Disney will be unveiling Star Wars: The Force Awakens consumer products over an 18-hour period in a global, live-streaming YouTube special. Sales of the new line will officially start at midnight at select Disney Stores, as well as other major retailers.

“[Star Wars] could generate $5billion in consumer merchandise sales in its first year of release, assuming it does better than Cars 2’s $3billion,” Nollen said via The Hollywood Reporter.

“Looking at another successful Disney franchise, Cars 2 sold more than $2.8billion worth of merchandise in its fist year alone in 2011, and the original Cars movie sold approximately $10billion worth of merchandise in its first five years of release.

“Taking into account the strength of the Star Wars franchise, which has altogether sold over $20billion worth of licensed goods in its lifetime, we estimate that Star Wars: The Force Awakens could bring in merchandise sales of $5billion in the first year.”


Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.