Celebrity mum Stacey Solomon is fronting a Cartoon Network campaign that encourages kids to build a giant Ben 10 alien out of plastic bricks.
It's part of an attempt to break the Guiness World Record for the number of participants building such a sculpture.
Cartoon Network kicked off a major new promotion this week involving its Ben 10 brand. Bloxx is one of ten new featured aliens in the next instalment of the TV series, Ben 10: Omniverse. It will also feature in Bandai's toy line, which is launching this month.
The Alien World Record challenge runs through the summer holidays, visiting nine UK shopping centres.
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