The firm says counterfeiting will not be tolerated and is offering parents guidance on how to ensure that their Bakugan purchases are the real thing.
Working its anti-counterfeiting enforcement team at the Toronto-based law firm of Kestenberg Siegal Lipkus it served a combination of Canadian Federal Court Order Anton Piller Orders and cease and desist letters on 15 locations in Canada.
A total of 2,203 counterfeit Bakugan Battle Brawler items have been removed from sale. In addition, several businesses involved in the importation, distribution and sale of counterfeit Bakugan Battle Brawlers toys are currently being investigated.
"Spinmaster has asked us to aggressively pursue the suppliers and stores selling these infringing products and we believe the word is getting out there that counterfeits will not be tolerated," notes Lorne Lipkus of Kestenberg Siegal, Lipkus who is heading the enforcement efforts.
"The obstacle facing us in our efforts is that Bakugan is such a hot product, even the counterfeiters and stores selling the counterfeits are selling out quickly. As enticing as counterfeits might be to some retailers, however, it’s not worth the risk of a law suit."
"The inevitable result of having a successful product is that the market gets flooded with cheap imitations," states Christopher Harrs, General Counsel for Spinmaster.
"It's often small convenience stores that are the unwitting buyers and end up on the wrong end of a law suit with consequences far outweighing the profit they could make on this product. The bigger mass-market stores know better. "
"We're bringing in Bakugan in planes, trains, automobiles ... whatever we can do to deliver product fast to meet this incredible demand," says Donna MacNeil, Senior Director of Communications at Spin Master Ltd. "Bakugan is selling out within hours of reaching stores. Kids want this product, and they want the real thing."
Spin Master offers the following tips to help ensure that your Bakugan purchases are real:
Some counterfeit Bakugan packaging is identical to original product so check the packaging for the Spin Master logo; Authentic Bakugan Battle Brawlers items will always be in packaging; if Bakugan action figures or game cards are being offered individually, they aren't real; Infringing product is being sold under names such as "Bursting Egg" and "Battle Brawlers"