Spin Master takes PAW Patrol and Hatchimals to China market

‘Hatchimals and PAW Patrol have become global successes, and as they continue to resonate with children worldwide, we're thrilled to extend these brands into China,’ says Spin Master’s Ben Gadbois.
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Spin Master is taking its brands PAW Patrol and Hatchimals oversees to China, the world's second largest toy market.

The expansion builds on Spin Master’s commitment to enter more international markets as part of its growth strategy.

"Hatchimals and PAW Patrol have become global successes, and as they continue to resonate with children worldwide, we're thrilled to extend these brands into China," said Ben Gadbois, global president and COO at Spin Master.

"As the second largest toy market in the world, this is a tremendous opportunity for Spin Master as we continue to execute our key growth strategy to grow our international sales."

With market support beginning from July, both brands will be available from online retailers and 137 Toys R Us stores.

Following this growth in China, the company is also expanding all core brands throughout China and will continue to target additional retailers.

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Spin Master enjoys revenue growth in Q1 results

‘Our entertainment properties including PAW Patrol are resonating very well with children globally and the ongoing success of the Hatchimals line is a testament to our ability to innovate,’ says Spin Master’s Ronnen Harary.

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