Spin Master will sponsor CITV Breakfast's four to nine kids block for a period of thirteen weeks, using the space to focus on three brands: Bakugan, Tech Deck and Air Hogs.
This is the toy company's third consecutive year of CITV sponsorship. Dave Murphy, CITV Breakfast account manager said: "It’s a great positive that we are again trusted to deliver the desired results for Spin Master. We are confident that this situation will continue across autumn/winter 2011 and hopefully into 2012."
Stuart Picton, marketing manager at Spin Master said: "We are thrilled to be renewing the deal with CITV. Last year's consumer sales on the three promoted brands were truly exceptional and given the great new product innovation in this autumn’s range we are confident of another fantastic year."
He added: "Bakugan is now in its fourth consecutive year of growth in the UK with consumer sales up 47 per cent in the month of June while Air Hogs remains number one in R/C with sales 48 per cent up on last year(NPD)."