The deal will produce a comprehensive line of products including action figures, vehicles, play-sets, and more featuring their favorite heroes and villains using innovative technology that will enable fans to live out their most memorable moments from this epic film.
Directed by M. Night Shyamalan, and based on Nickelodeon’s award-winning animated hit TV series Avatar: The Last Airbender, the feature film is due to hit screens in the US in July 2010.
Adam Beder, VP of Licensing for Spin Master commented: “M. Night Shyamalan and Paramount look to have done an incredible job of adapting the mythology of Avatar the TV show into an imaginative and visually stunning live-action big-screen fantasy adventure film.
“As the world’s most fun and most imaginative toy company, it’s a natural fit for us to re-create the magic of the film into an original and creative new toy line that children will love.”
Leigh Anne Brodsky, president of NVCP added: “There has been such a tremendous anticipation for The Last Airbender and we are thrilled to bring a hugely innovative hit TV property to life through our partnership with Spin Master.
“Our co-branded product line will dive in to The Last Airbender’s rich storyline, and promises timeless play experiences for the original series’ super-fans as well as new fans of the film.”
The Last Airbender is shown in more than 120 countries and is the recent recipient of a Peabody Award.