As well as continuing its long-running sponsorship of the weekday Action Stations block, Spin Master will sponsor the Toonattik block and Saturday and Sunday mornings across autumn/winter 2010.
Spin Master brands involved in the sponsorship will include not only Bakugan but also other leading Spin Master boys brands including Air-Hogs and Tech Deck.
Dave Murphy, GMTV Kids account manager commented: “The continuation and expansion of the Spin Master sponsorship deal is great news, meaning we now have a key partner in place this autumn/winter across two of our kids programming blocks.
"This will generate revenue across this all important period, and demonstrates the power of sponsorship in helping to raise awareness and drive sales for toy brands.”
Stuart Picton, UK marketing manager at Spin Master added: ”We are delighted to continue our sponsorship with GMTV Kids. Bakugan New Vestroia continues to outperform the market and with so much new product news to communicate the sponsorship helps keep kids’ awareness and interest levels high.
"Air-Hogs and Tech Deck will also benefit from Action Stations sponsorship, part of a re-launch of the two brands that continue to show strong consumer sales growth. Air Hogs Vectron Wave, Laser Zero Gravity, Moto Frenzy and Sharp Shooter are among the products to be featured across the 16-week campaign."