Spin Master plans campaign for Bakugan

Firm has linked with Turner Media Innovations to promote Bakugan Gundalian Invaders.
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The activity will take place on Cartoon Network and cartoonnetwork.co.uk and follows on from activity earlier this year in Easter.

Turner Media Innovations has created a new live action TV spot and bespoke microsite for the campaign. The 40-second web driver focuses on Baku Sky Raiders, the first Bakugan to jump in the air when activated.

The microsite will allow kids to learn about the new Bakugan, including Sky Raiders, Mobile Assault and Drago Collossus and compete in challenges to win prizes. The campaign starts on October 19th and runs for three weeks.

Stuart Picton, UK marketing manager, Spin Master Toys, commented: "We are confident this campaign will help drive sales by engaging new kids with Bakugan and the exciting new innovation in the range.

"Bakugan is now in its 4th year in the UK and continues to exceed our expectations with record sales."

Louise Birt, senior sponsorship and promotions executive at Turner Media Innovations added: "Following on from the Bakugan Battle Gear campaign earlier this year, we’re thrilled to partner with Spin Master again in order to take Bakugan to new heights."

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