Spin Master has opened its new Milan office to support the growth of brands and manage direct relations with the local market.
Daniela Pavone has been chosen to lead Spin Master Italy as general manager. She joins from Mattel where she worked up to the position of marketing director.
Denis Normand, SVP international sales and marketing, said: "Italy holds tremendous opportunity for the toy industry and we at Spin Master hope to position ourselves as a key distribution leader in this region.
"Expanding into Italy and strengthening our brands is a significant part of Spin Master’s international growth strategy."
Pavone will handle all of Spin Master’s brands in Italy. She said: "I accepted with great enthusiasm the challenge to bring to Italy this company, whose values, which have been so important at its beginning and still are a pillar for its growth, I deeply share.
"Spin Master is strongly committed to product innovation and always focused on creating an entertaining experience for consumers. I start this journey with great confidence, knowing I can count on unique products and an Italian team of professionals with great experience and passion."
Spin Master Italy also welcomed Edgardo Di Meo as senior brand manager and Dino Canuti as sales manager.