Spin Master launches licensing push

Firm appoints Cartoon Networks Enterprises to manage licensing and merchandising rights for firm's brand portfolio.
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Building on the existing partnership between the two companies that began in 2008 with the award-winning Bakugan brand, the deal will give CNE exclusive rights to create multi-category consumer products programs for Spin Master’s portfolio of brands.

The announcement was made by Adam Beder, senior vice president, global licensing and business affairs, Spin Master and Christina Miller, senior vice president, CNE.

As licensing agent for Spin Master’s portfolio, CNE will build consumer products and merchandising programmes for all of its brands, but three major brands will be the focus to begin with.

To read the full story on our sister site, licensing.biz, please click here.


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