Spin Master has teamed up with DreamWorks to launch a new product line inspired by the upcoming movie, How To Train Your Dragon 2.
As the collection hits the shelves of retailers, the toy firm will continue to support the range with multiple TV campaigns and activity throughout 2015.
The new range includes Power Dragons, a collection of dragons with secret transformations and features as well as a collection of pocket money dragons.
Joining the line-up is the Toothless Plush, a series of Action Dragons and Mini Dragons.
Further popular Dragons lines include the 22 inch winged Giant Fire Breathing Toothless and the new Racin Toothless, the winner of the BTHA Best New Toy 2014 Action Toys Category.