The sponsorship, which starts on September 7th and runs for an initial period of 15 weeks will see Bakugan credits across the two and a half hour programming, every weekday from 6am – 8.35am on ITV4 and the CITV channel, reaching an average of 500,000 kids each week.
Stuart Picton, marketing manager at Spin Master Toys said: “We see the move as a logical extension to our current Toonattik Sponsorship and a great opportunity to reach more kids in the run up to Christmas.”
Dave Murphy, GMTV Kids business manager added: “We are delighted with this sponsorship deal and with the opportunity to continue our partnership with Spin Master.
"The sponsorship of Toonattik has been very successful and I believe the combination of Bakugan and Action Stations will now provide a further fantastic opportunity to reach the boys target market.”
Bakugan continues to climb in the NPD ratings. Currently the number three action figure property (NPD July 09), The number four sku across all toys (Starter Pack) and the number one new property (NPD July 09 YTD).