Following on from the 2009 activity, Turner Media Innovations has created a new TV spot and bespoke microsite, continuing in the style used for previous the campaign.
The main aim of the campaign is to retain existing fans and recruit new kids to Bakugan season two. The spot showcases how Bakugan Traps can help take players to a new level of game play and test their battle skills with three online challenges.
The campaign, which runs up to October 10th, offers kids the chance to win prizes including an exclusive collector's case featuring 36 Bakugan and all 23 Traps.
Stuart Picton, UK marketing manager, Spin Master, commented: “We are very excited by this campaign, which we are confident will help reinforce Bakugan’s positioning as the number one boys' brand for skill, strategy and action.”
Adam Eagle, head of sponsorship and promotions, Turner Media Innovations added: “Following on from the tremendous success of last year’s Bakugan campaign, we’re thrilled to partner with Spin Master again in order to take Bakugan to new heights.”