Spin Master launches Bakugan campaign

Firm links with Turner Media Innovations to promote Bakugan New Vestroia.
Author:
Publish date:
Social count:
0
1855_mypictr_300x300(2).jpg

Following on from the 2009 activity, Turner Media Innovations has created a new TV spot and bespoke microsite, continuing in the style used for previous the campaign.

The main aim of the campaign is to retain existing fans and recruit new kids to Bakugan season two. The spot showcases how Bakugan Traps can help take players to a new level of game play and test their battle skills with three online challenges.

The campaign, which runs up to October 10th, offers kids the chance to win prizes including an exclusive collector's case featuring 36 Bakugan and all 23 Traps.

Stuart Picton, UK marketing manager, Spin Master, commented: “We are very excited by this campaign, which we are confident will help reinforce Bakugan’s positioning as the number one boys' brand for skill, strategy and action.”

Adam Eagle, head of sponsorship and promotions, Turner Media Innovations added: “Following on from the tremendous success of last year’s Bakugan campaign, we’re thrilled to partner with Spin Master again in order to take Bakugan to new heights.”

Related

Featured Jobs

Gameplan Job Logo 620 x 349

Sales Director UK

Our client is a well established privately owned UK toy manufacturer which has won numerous awards for outstandingly innovative toys, gifts and gadgets. A correspondingly outstanding and talented UK Sales Director is to be recruited who has the potential, the will, the drive and the ambition to advance to a higher position within a few years.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Melissa and Doug Job Logo 620 x 349

Operations Planner

Imagine working for a company with a mission you can truly believe in, a playful and energetic culture, a talented team and a bright future! Melissa & Doug, the toy company committed to nurturing childhood wonder, is looking for an Operations Planner to coordinate the demand planning and supply between European markets and the US.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.