The agreement will include France, Italy, Belgium, Germany/Austria, Switzerland, Holland and the United Kingdom. The hot, new collectable is expected to hit retail shelves in the first quarter of 2013.
“This is a terrific opportunity for TCG,” said Michael Albert, partner, TCG. “Spin Master is a global leader in the toy industry and has had tremendous success with many award-winning brands over the years. We are thrilled to partner with Spin Master for ROXX™ distribution throughout Europe.”
Albert successfully introduced POG in Canada in the early 1990s, where sales skyrocketed to over $50 million in less than two years, thus creating the catalyst for its success in the US.
"From trading cards to action figures, collecting is a proven play pattern and can often bring a brand to evergreen status. With unique designs, limited editions, cool accessories and an online component, Roxx takes collecting to a whole new level. Today’s kids are going to flip when they see Roxx."
Roxx, the newest collectable, tradeable, playable, head-to-head competitive game of skill, features edgy game pieces targeted at school-age and tween boys, who play to win through two levels of play.
Debbie Nicholson, senior director new business development, Spin Master, commented: "We are very excited to partner with TCG. TCG has created a very cool, hip product with Roxx. The Roxx brand and its features play into everything that is Spin Master."
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