Spin Master has received a Guinness World Records title to mark Etch A Sketch Day.
To honour the toy company's first Etch A Sketch Day, the anniversary of when the first Etch A Sketch was sold, 440 Spin Master employees around the world set a brand new Guinness World Record for most people drawing on an Etch A Sketch globally at the same time.
Spin Master acquired the Etch A Sketch brand earlier this year, and the firm’s new record attempt spanned nations and time zones with participants in New York, Toronto and Mexico City.
"Etch A Sketch is regarded as one of the most memorable and creative toys of the twentieth century," said Ben Gadbois, president and COO at Spin Master.
"We're thrilled to honour the brand's first Etch A Sketch Day as part of the Spin Master family in epic style, and look forward to celebrating many more milestones as we reach new generations of consumers."