The entertainment division, launched in October 2008 has hired Picherack to work alongside EP Matt Wexler to develop and produce original content for the division.
The pair are charged with the company’s television and feature film development, production and acquisition activities.
Picherack will be based out of Spin Master’s Toronto headquarters and joins with over ten years of experience in children’s television entertainment.
Most recently the VP of distribution and sales operations at Cookie Jar Entertainment, the new recruit was also producer on the critically acclaimed series Johnny Test, as well as a creative executive on Chop Socky Chooks, Naturally Sadie and Radio Free Roscoe.
Picherack commented: “Spin Master has an exciting team and an amazing reputation for creativity, innovation, and success. I’m looking forward to working with Matt to build some of the company’s existing brands and dive into development on an exciting pipeline of entirely new and original entertainment properties.”
Matt Wexler, fellow executive producer added: “Jennifer’s rich experience in Canadian and international production make her a natural and exciting addition. With Bakugan we’ve proven that we’re strong players in this arena, and with expertise like Jennifer’s, great partners and strong properties we’re looking forward to taking our entertainment business to the next level.”