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Spin Master boosts PR - ToyNews

Spin Master boosts PR

Spin Master appoints EHPR to drive Moon Sand, Tech Deck and Air Hogs Zero Gravity, this autumn.
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The firm says the appointment of EHPR reflects its growth plans for Moon Sand, which, according to NPD data, has more than doubled in sales over the last year.

A TV campaign and other PR initiatives are planned for the Tech Deck skateboard brand, targeting increased sales of the 96mm boards and accessories.

EHPR will also work on promoting the Air Hogs Zero Gravity brand as well as a Bakugan event.

The EHPR Team will be headed up by Nasima Hussain and will work closely with Spin Master’s Jo Thompson, who has taken on the role as PR Executive.

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