The company has announced the appointment of experiential marketing consultancy, Impetus, to manage a series of shopping centre events.
Having already taken Japan, Korea and North America by storm, Bakugan is widely predicted to be the next ‘Must–Have’ new toy property in the UK when product launches on 4th October.
The Bakugan events tour will offer kids ‘battle training’, product demonstrations and giveaways and reach locations across the UK from Southampton to Aberdeen.
The tour commences on the 4th October to tie in with the product launch week and runs through to the 2nd November, targeting weekends and the October half term period.
Stuart Picton, marketing manager at Spin Master said: “We are delighted to have Impetus on board. Their expertise in event management will ensure that we get plenty of product in kids’ hands and build excitement in the crucial period leading up to Christmas.”
Jacqueline Taylor–Foo, Spin Master’s UK Sales Director, said: “We have been delighted by the retailer response to Bakugan. We know the product will be short this autumn and almost every forecast has exceeded expectation. This is our most exciting launch yet and we are also greatly encouraged by all the great new product additions coming through for 2009.”
The tour will be supported with Spin Master’s biggest ever marketing campaign, encompassing a TV campaign, print advertising, in-store merchandising and a web site, (www.bakugan.com) featuring gaming strategies, product information and tips and tricks.
The toy range is also backed by an animated TV series, which will air on Cartoon Network later this month.