Spin Master has announced a sponsorship deal with Sky Media for its girls collectable brand, Zoobles.
Starting on March 12th and running until the end of April, sponsorship bumpers will be aired on Nickelodeon and Popgirl on weekdays between 3pm and 5pm.
Creative includes the new linkable happitat Single Zoobles, designer Pop Art series, Deluxe Dressoobles, the talkative Chatteroos, popular Mama’s and Zooblings and the largest ever Zooble Dazzle-Doo.
Emma Eden, brand manager for Zoobles, said: "We are delighted to be working with Sky Media as we know that our target consumer is very engaged with both Nickelodeon and PopGirl. The bumpers are bright, fun and quirky - just like Zoobles themselves."
David Shore, head of sponsorship for Sky Media, said: "It’s great to have Zoobles sponsoring afternoons on Nickelodeon and PopGirl. With eight kids channels in the portfolio, we were able to help identify the most effective environments to reach their audience while also delivering creative that works brilliantly across both channels."
Spin Master is also supporting Zoobles with a TV campaign running throughout spring and the rest of 2012.
Zoobles is currently the number three Playset Themed Collectable property (NPD EPoS January 2012).