Spin Master's collectable bead set will this week feature on 30,000 copies of Go Girl magazine, rounding off a four-month campaign with the title. Other activity included 'How to…' Bizu Style editorials, competitions and a microsite.
A three-month campaign is also running on the BBC Girl Talk website and within the magazine.
Swapit has hosted a Bizu microsite on its website, www.swapit.co.uk which includes the opportunity to win Bizu prizes and further activity later in the year will include a Hot Swap auction.
Finally, two new TV creatives, communicating a ‘twist on beads’ and featuring the brand’s transforming jewellery will be on air through to the end of the year.
The Bizu range includes two and four packs and the Bizu Style Studio.