Spin Master's successful global brand, PAW Patrol, has won the Fast and Furious Award from Tmall, the online marketplace of the Alibaba Group, the world's largest online and mobile commerce company.
Models and Toys is one of seven categories within Tmall's Maternity and Children division, which bestowed 10 awards overall to their top performers. PAW Patrol was selected over the more than 15,000 other brands within its category.
"The 2017 Fast and Furious Awards from Alibaba Group are key awards that recognize outstanding performance," said Andy Du, general manager of Maternity and Children division of Tmall, Alibaba Group.
"There are seven categories and more than 100,000 flagship stores that operate in the Maternity and Children division. Spin Master's PAW Patrol was one of the ten award winners and the only one from the toys division. We are very pleased with the partnership and we look forward to continued collaboration and success with Spin Master and the Alibaba Group in the near future" Du added.
"We are honoured to receive this award from our valued partner, Alibaba Tmall" said Ben Gadbois, Spin Master's global president and COO.
"This acknowledgement further reinforces our view that our key brands are being embraced by the Chinese consumer. Since strengthening the partnership with Alibaba in 2017, the Spin Master team has continued to develop opportunities with Tmall to further expand the Spin Master brand portfolio in China."
"The market outside of North America represents approximately 70 percent of global toy industry sales. One of our four key growth strategies is to continue to increase International sales by opening new markets, leveraging our current geographic footprint though new channels of distribution, increasing sales with our existing distributors and opening new Spin Master offices" Gadbois added. "We look forward to continued growth in this important market."
Watch for the launch of more Spin Master core brands in China in the months to come.