Spin Master has been appointed the master toy partner for the upcoming Monster Trucks movie from Paramount Animation.
Set for release on May 29th, 2015, the live action film will incorporate CGI animation and will feature Hollywood names Rob Lowe, Danny Glover and Lucas Till.
To help roll the movie in to the toy aisle, Paramount has partnered with Spin Master who will serve as the global master toy licensee for the franchise.
“Spin Master is known for its innovation,” said LeeAnne Stables, president of consumer products and head of Paramount’s Marketing Partnerships.
“They are the ideal partner to bring the incredible abilities of our Monster Trucks to life with fun, must have toys consumers have never seen before.
“This line will be a major presence at retail and a cornerstone of our licensing programme across all major categories.”